With a creative mindset, Goodsell Group is not just a “reporter” of what is already being done or exists for a client in the area of public relations. Rather, we also help “create” events or activities that will be of interest to the media and/or enhance the customer’s experience with the client or help enhance the perception of the organization among members of the target audience.
With advertising, traditional routes are explored as well as guerilla marketing tactics to stretch the budgets and help clients break through the clutter of marketing messages.
An exclusive client base ensures that each client receives truly personalized, attentive service. Fees are usually in the form of monthly retainers, although certain projects can be done on a one-time payment basis. No ancillary services contracted with third party vendors are marked up – they are billed direct after being estimated and approved by the client.
